Shakira and PUIG Partner in Newly Formed Beauty and Personal Care Enterprise.
PR Newswire Europe, February, 2008
BARCELONA, February 19 /PRNewswire/ — Puig Beauty & Fashion Group and internationally renowned icon Shakira have signed a worldwide agreement to create a new venture to develop a line of signature products produced with and inspired by the artist. The collaboration will include the development of beauty, fragrances and other personal care products.
Shakira will develop, with a dedicated team, the creation of the product line from inception to completion. The Puig Group, a major player in the beauty and fashion world, will also act as the sole global distributor of the products and create strategic alliances for the project.
“I am very excited to be able to express myself through another creative medium,” said Shakira

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